ETHICS ALERT: Edelman Australia PR Hires Controversial Journalist Ben Naparstek as Digital Content Director.

Edelman Australia’s Appointment of Ben Naparstek as Online Content and Digital Director is a Concern for Australia

Edelman Australia PR’s Ben Naparstek Investigated by Licensed Private Detective.

Ben Naparstek of Edelman Australia PR is a person of interest in an ongoing private investigation, for violations of journalistic ethics.
Ben Naparstek of Edelman Australia PR is a person of interest in an ongoing private investigation, for violations of journalistic ethics.

Ben Naparstek of SBS is the subject of intense scrutiny by a licensed private investigator, after discovering harmful contraventions of editorial ethics.

Edelman Australia’s newest leadership employee, Ben Naparstek, has been praised for his speedy rise through the Australian media industry at a young age. For all that, a brief peek through the fanfare uncovers a murky career that requires more investigation. As a vocal 5th Estate reporter and licensed private investigator, it is my considered opinion that young Mr. Naparstek’s work product should be observed very closely. I am worried that the title of “Content and Digital Director”, as it is generally used, is no more than camouflage for his specialty, namely, “PAGEVIEW BAITING “.

In the 4 years that I have been paying attention to Ben Naparstek, I have seen that he makes lavish use of ‘editorial license’ to yield scandalous headlines. These twisted truths are tantamount to bait-and-switch ploys, used to take people to his web-based articles or “storytelling”; to quote Steve Spurr the CEO of Edelman Australia [ref:Mumbrella]. The very moment that Mr. Naparstek  skillfully captures his online reader, his employer’s business can monetize those “page views” through advertising banner impressions and/or “Pay-Per-Click” display advertisements. In my opinion, such duplicitous tactics oppose commonly recognized journalistic principles. It seems that Ben’s new job title is devoid of references to “journalist” or “editor” and clearly conveys more of a sales, marketing and “spin” designation. As such, Naparstek is now more likely to be the watch of the Australian Competition and Consumer Commission (, which holds much more punitive influence than his previous watchdog, the Australian Press Council and its peer review process.

Third Party Complainst About Ben Naparstek’s Character

“Character will out, Ben” by Andrew Bolt
“Ben Naparstek vs John van Tiggelen and lefty stoushes in general”. by Die, Fluffy Wuffy, Die!
EXCLUSIVE: Caitlin Stasey Unloads, Calls Fairfax Ed ‘Entitled Frat Boy’ by
Caitlin Stasey launches Twitter attack on Good Weekend magazine by
“Monthly editor John van Tiggelen’s letter to Good Weekend magazine editor Ben Naparstek” by John Van Tiggelen of The Australian

How To Report Ben Naparstek or Edelman Australia to ACCC for Misleading or Unconscionable Behavior.

The ACCC is Australia’s peak consumer protection and competition agency. The ACCC is an autonomous statutory government authority serving the public interest. Most of the ACCC’s enforcement work is executed within the provisions of the Competition and Consumer Act 2010 (the Act).

I have no quarrel with Edelman Australia, except in their recruitment of Ben Naparstek. Nevertheless, I would certainly appeal to Australian consumers to carefully investigate the “public relations” endeavors of Ben Naparstek and Edelman Australia. If you think that their actions can be reasonably considered to be an infringement of Australian Consumer Laws, you can file a complaint by way of the following link:

Photo ofBen Naparstek
Ben Naparstek
Job Title
Online Content and Digital Director
Edelman Australia PR
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